Heather Mills has invested in plant-based shake brand, Fit Delis. This is the second investment that Mills has made within the last month – Mills invested in Mylkman under her investment portfolio VBites Ventures, which is aimed at helping start-up vegan businesses.
Amidst the expected problems of starting a business, vegan businesses are also faced with scarce vegan manufacturing options. To tackle this problem, VBites has invested in their own plant-based factories, allowing their investments to work to their potential and retain a majority shareholding in the founders.
Fit Delis are expecting to begin distributing into stores following the investment, with the brand only available online at present. Founders Sam Friskey and Thomas Forster spoke to Plant Based News, and said that they were delighted to be working with Mills.
The pair added that they are looking forward to utilising VBites’ network and 100 per cent vegan manufacturing facilities. Fit Delis was established on the belief that everyone should be given the opportunity to the best version of themselves, and the product range of all-natural health supplements followed.
Fit Delis products are completely plant-based, and allow people conveniently consume more protein, fibre, natural fats and more vitamins and minerals. Whole food shake, The Daily, was designed to be used as a meal replacement for weight loss, to be incorporated into a healthy diet, or it can be used before or after sports.