The United Nations recently branded meat as ‘the world’s most urgent problem’ and two plant-based meat entrepreneurs have been awarded the UN Champions of the Earth award in the science and innovation category, for their dedication to providing a solution to the issue.

Whilst recognising that meat and dairy plays a massive part in daily life for billions of people, the UN has announced that “our use of animals as food-production technology has brought us to the verge of catastrophe.”

The environmental impact of animal agriculture is felt all around the world, with greenhouse gases affecting the weather and climate change. This issue prompted Ethan Brown, CEO and founder of Beyond Meat and Dr Patrick O. Brown, founder and CEO of Impossible Foods, to do something about the plight of animal agriculture on the planet.

Meat is extremely inefficient, using vast amounts of land to produce crops to rear the animals on industrial levels. Ethan Brown said: “Meat is composed of amino acids, lipids, minerals and water. Animals use their digestive and muscular systems to convert vegetation and water into meat.

“We’re going straight to the plant, bypassing the animal and building meat directly. We get better every year and are on a relentless march toward that perfect and indistinguishable build of meat from plants.

“Corn, soy and wheat dominate agriculture in America. We can replace that. Take that same piece of land to grow row protein directly from plants, and we can slash natural resources needed, using land more efficiently.”

Beyond Meat and Impossible Foods have their products available around the world, with Beyond Meat launching in the UK at the end of September.

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