The healthy recipe box company Mindful Chef have become the official recipe ox supplier to the English Institute of Sport (EIS), with the Mindful chef service used by Sir Andy Murray, Victoria Pendleton, Tom Daley and Will Greenwood MBE. Mindful chef was started by Myles and Giles, from Devon.
They started to the company to fill the gap in the market of healthy recipe boxes, to help them continue with their hectic lifestyles and maintain a healthy diet. The boxes are gluten-free and don’t have any refined carbohydrates, or avoid items such as pasta and bread which are typically filling carbohydrates.
Food in the boxes is sourced from local, sustainable farmers in the West Country with the award-winning meat and fish in the recipes are also stocked in renowned luxury stores Fortnum and Mason and Harrods.
The partnership sees the two organisations working together with the EIS nutritionists and practitioners to educate and support British athletes, offering nutritionally balanced meals, recipes and culinary training. The collaboration comes as athletes begin preparations to represent Great Britain at the 2020 Olympics in Tokyo.
Co –founder of Mindful Chef, Myles Hopper said: “We’re incredibly proud to be supporting British athletes on their journey to Tokyo 2020. It’s a huge endorsement of the nutritional value of our service that we have been picked as an official supplier to the English Institute of Sport, and amazing for our customers to know that they are eating the same great food as Britain’s best athletes. The Mindful Chef community will be rooting for them all the way!”
Mike Naylor the Head of Performance Nutrition at the EIS said: “athletes eat 8,000 meals per four-year cycle so any influence we can have to ensure they’re eating the right foods for performance and wellness is absolutely crucial. This partnership with Mindful Chef is an exciting one for the EIS and we look forward to offering athletes healthy and tasty recipes from Mindful Chef in the build-up to Tokyo 2020.”