One of the UK’s most popular confectionery brands, Rowntree’s Fruit Pastilles, has announced a new recipe that will see the sweets become vegan friendly.
The new recipe will be used across the whole Fruit Pastilles range, starting from October with sharing bags. Nestlé, the company behind the popular sweets, has confirmed that it trialled over 30 recipes before arriving at the new formulation. It was essential that the new recipe retained the fruity flavour and iconic chew that Fruit Pastilles are famous for, without using the animal product gelatine.
Meg Miller, Brand Manager for Rowntree’s said: “We’ve had many requests from consumers over the years asking if we can make Fruit Pastilles vegetarian or vegan. We want the brand to be enjoyed by as many consumers as possible and so we are delighted to be able to introduce our new vegan-friendly recipe across the full range of sweets.
“In developing the new formulation, we were very conscious of our responsibility as custodians of this much-loved brand and its long history. Through this recipe change, we’ve made the sweets slightly softer, which we know has been a market trend for a number of years. However, our priority was to preserve the fabulously fruity chew that has made Fruit Pastilles a classic for almost a century and a half.
“The product development specialists at our factory in Fawdon have spent a huge amount of time and care perfecting the new formulation. We hope all Fruit Pastilles fans will agree that we have succeeded in developing a recipe which is as deliciously chewy as it has ever been, whilst at the same time being suitable for those following vegetarian, vegan and religious diets.”
Find out more: rowntrees.co.uk