Sainsbury’s Plant Pioneers range adds new products

This January, Sainsbury’s has added 20 new products to its Plant Pioneers range. The supermarket has revealed that over a third (34%) of its customers are consciously trying to reduce their meat consumption.

Among the range are two new pizzas, both priced at £3; Spicy No Meat Pizza, includes plant-based mozzarella cheese, spicy seitan, red and green chillies, while the new Margherita Pizza is a classic pizza with vegan cheese and sun roasted tomato and basil.

Also new to stores is a No Steak Bake (£1.50); seitan pieces and mushroom mince in onion gravy, wrapped in puff pastry, and Meat Free Mini Sausage Rolls (£1.50), made with soya protein.

Sainsbury’s has also included more ready meals in the expanded range, both priced at £2.75: Macaroni Bake and Vegan Meat Free Lasagne. With No Prawn Tempura (£3), Not-Zarella Sticks (£2.50), and No Chicken Burgers (£1.75), Sainsbury’s Plant Pioneers range is further proof that veganism in the UK shows no sign of slowing down.


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