One Sainsbury’s branch in Balham, London has started to stock a range of Zizzi’s pizzas, available to order in the store, to pick up using the Click & Collect option on the Zizzi website or get them delivered via Deliveroo.
Zizzi’s CEO Steve Holmes said of the new partnership: “We are extremely excited about our new partnership with Sainsbury’s. Changing consumer lifestyles have created opportunities within casual dining and we have seen delivery sales grow rapidly behind the increased demand for restaurant quality food enjoyed at home. Offering our signature Rustica Pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat.”
A spokesperson for Sainsbury’s said: “The counter offers a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options. Sainsbury’s customers can order the premium pizzas in store or via Click & Collect on the Zizzi website, paying for the products quickly and easily from a dedicated takeaway check out at the store’s hot food counter.”
The option of being able to purchase takeaway vegan food from reputable restaurants in other places such as Sainsbury’s adds to the growing range that is available, and with two mainstream corporations on board, this brings the optimism that other larger companies will begin to invest in the plant based market with convenience food.