UK based brand Huel have released a new cereal, which they are claiming to be ‘the world’s first nutritionally complete cereal’. Huel are known for their products that are vegan and nutritionally complete, with powder and cereal bars in their product range.
Co-founder of Huel, Julian Hearn said: “Huel is a brave and innovative brand that allows consumers to enjoy food in a new way. Following the success of Huel and Huel bars, it made sense to diversify our product portfolio with a new innovation.
“We worked hard to produce a product that contained all the elements of Huel that people loved, further a product that could be enjoyed at any time of day.
“Our Huel Granola the world’s first nutritionally complete cereal, which provides all 26 essential vitamins and minerals, protein, essential fats, cabs, fibre, and phytonutrients.”
The cereal is completely vegan, free from all animal products and is available in the flavours Original and Berry. The product came about following the increasing demand for cereals that are healthier than some of the sugar-filled options available on the high street. Huel Granola has only nine per cent sugar coming from brown rice syrup and raw sugar cane.
The granola from Huel is made from rolled oats, crunchy pea protein nuggets, sunflower seeds, flaxseeds, pumpkin seeds, chicory root fibre, as well as the carbs, fibre and phytonutrients and essential minerals and vitamins needed to maintain a healthy diet.