A new app from The Vegan Society has been launched today, to help more people become vegan, following research which showed that half of Brits would make the lifestyle change.

The VeGuide app, supplies interactive content, with shopping guides, recipes and nutrition. The release of the app today also marks The Vegan Society’s 74th birthday.

What does the app help with?

Helping users face challenges such as giving up dairy cheese, the app helps to tackle the basics of switching to a vegan diet and lifestyle.

It also includes quizzes and a rewards programme for products registered with The Vegan Society, with their accredited trademark.

The app is aimed at slightly younger generations, with 95 per cent of people aged 16-34 owning a smartphone.

Danielle Saunders, digital content officer at The Vegan Society, said: “We are so excited to launch and app we developed specifically with the vegan-curious in mind.

“VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism.

“We feel the development of VeGuide marks a new phase for The Vegan Society, and a new way of embracing veganism for the general public.”

Collaborating with dietitians, experts and celebrities, the charity has gathered the information for to aid the growing number of vegans in the UK. The population of vegans has grown from 150,000 to 600,000 in only four years.

VeGuide is a free app, and is available to download now. There are UK and US versions of the app, and it is now available on Android and iOS devices,

 

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