Tomorrow marks World Plant Milk Day, a day to celebrate the vast range of plant-based milks available on the market as an alternative to dairy. The campaign for this day recognises the health benefits of consuming plant-based milk over dairy and the benefits to animals and the planet.

Zephie Begolo, Head of Campaigns at ProVeg UK, said: “There has never been a better time to go dairy-free. There are now so many different plant milks on the market and these are more readily available than ever. We are seeing one of the biggest global dietary shifts of recent times towards the dairy-free industry, which is well and truly booming.”

The dairy alternatives industry is expected to be worth $34 billion by 2024, compared to $8.2 billion in 2014. In the UK, the boom of dairy alternatives has hit farmers, with less than 9,500 dairy farms compared 13,000 a decade ago – and only around 5,000 are expected to be in the UK by 2025.

Well-known brands such as Kellogg’s, Handmade Burger Co, Starbucks and Bella Italia are some of the companies participating in the 2018 campaign, with special promotions on their dairy-free food and drink.

ProVeg UK founded the campaign with Plant Based News, and together launched the 7-Day Dairy Free Challenge, encouraging people to try going dairy-free for a week.

“We want people to see just how easy it is to go dairy-free, so we set up the challenge in which we offer daily support, taste test videos, recipes and all the top tips for starting out without dairy,” said Zephie.

“Nowadays there is a dairy-free alternative to everything you could want, from ice cream to pizza. Going dairy-free doesn’t mean going without your favourite foods. Far from it!”

A myth surrounding dairy-free diets is that they lack nutrition, but we know that simply isn’t true. Zephie continued: In terms of nutrition, everything you get from cow’s milk, you can get from human, plant-based sources. Plant milks have zero cholesterol, almost no fat, and they contain fibre, protein, calcium and are often fortified with vitamins and minerals such as vitamin D and B12, meaning they can form part of a healthy diet.”

Do you know someone who might be interested in taking the 7-Day Dairy Free Challenge? You can find more information here.

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